Apparently June Mountain has not been profitable since it was purchased by Mammoth. Management has decided that June will not open for summer 2012, or the winter of 2013, while they decide how to restructure the area. http://www.junemount...JuneRelease.pdf
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June Mountain closed for 2012/2013
Started by JSteigs, Jun 21 2012 05:18 PM
7 replies to this topic
#2
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Posted 21 June 2012 - 07:06 PM
Management had hoped to build an interconnect between June and the far larger Mammoth Mountain resort. For various reasons, that plan never materialized. Without it, June was Mammoth's very weak sister. I'm sure June had its charms, but it was really small compared to Mammoth.
I spent a week at Mammoth a few years ago. Some folks on message boards asked why I didn't spend a day at June (which is skiable on the same lift ticket). Well: Mammoth had more terrain than we could cover in a week, so there was simply no reason to drive an extra 30-45 minutes to June. I guess there were not enough people who felt otherwise.
I spent a week at Mammoth a few years ago. Some folks on message boards asked why I didn't spend a day at June (which is skiable on the same lift ticket). Well: Mammoth had more terrain than we could cover in a week, so there was simply no reason to drive an extra 30-45 minutes to June. I guess there were not enough people who felt otherwise.
This post has been edited by Marc Shepherd: 21 June 2012 - 07:07 PM
#3
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Posted 22 June 2012 - 08:31 AM
It's going to be hard to keep June profitable when 95% of the marketing budget is going to Mammoth.
In addition, it really doesn't make sense to have two resorts competing with on another when you have one that is phenomenal and the other being quite weak.
June could possibly turn into a successful terrain park and jib hill, although Mammoth has spent millions on creating top of mind awareness for Mammoth Mountain as being a snowboarding mecca, so this strategy is probably out of the question.
Therefore, the only way I think June could remain a feasible operation is to market as a top learn to ski/snowboard hill with a high focus on group sales and events. However, it's still easier and more cost effective to just ditch June and direct everyone to Mammoth Mountain.
All I can say is that it's going to be interesting to see how this plays out.
In addition, it really doesn't make sense to have two resorts competing with on another when you have one that is phenomenal and the other being quite weak.
June could possibly turn into a successful terrain park and jib hill, although Mammoth has spent millions on creating top of mind awareness for Mammoth Mountain as being a snowboarding mecca, so this strategy is probably out of the question.
Therefore, the only way I think June could remain a feasible operation is to market as a top learn to ski/snowboard hill with a high focus on group sales and events. However, it's still easier and more cost effective to just ditch June and direct everyone to Mammoth Mountain.
All I can say is that it's going to be interesting to see how this plays out.
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Posted 22 June 2012 - 09:48 PM
SAM Magazine--June 22, 2012--On the heels of a terrible winter season in California, Rusty Gregory, Mammoth Mountain Ski Area Chairman and CEO, announced yesterday the company will not operate June Mountain this summer and for the upcoming 2012-13 winter season.
"June has operated at an annual deficit each year since its purchase in 1986,” said Gregory. “It is time to invest some of this subsidy into the analysis and planning required to position the resort for a sustainable future, then secure the approvals and financing required to create it.”
Mammoth purchased June Mountain in 1986 with the idea of significantly increasing the size of the resort by building new facilities, extending new runs to the June Lake Village, and fostering additional developed ski areas along the San Joaquin Ridge, resulting in a connection between Mammoth and June Mountains. For a number of reasons, these plans were never realized and June Mountain has, in turn, suffered from an identity crisis that has both stifled its ability to achieve its full potential and required substantial financial subsidy from Mammoth on an annual basis. Cessation of operations will help the company dedicate its focus to a new future for June Mountain.
Mammoth will be working with its partner the U.S. Forest Service to reach the best possible result. In the weeks to come, Mammoth will be working to determine if, and to what extent, it can absorb June’s year-round staff, while Mammoth itself is still trying to gain back its own staff after having been forced to layoff a group of full-time employees this past year.
http://www.saminfo.c...le.php?tid=5867
"June has operated at an annual deficit each year since its purchase in 1986,” said Gregory. “It is time to invest some of this subsidy into the analysis and planning required to position the resort for a sustainable future, then secure the approvals and financing required to create it.”
Mammoth purchased June Mountain in 1986 with the idea of significantly increasing the size of the resort by building new facilities, extending new runs to the June Lake Village, and fostering additional developed ski areas along the San Joaquin Ridge, resulting in a connection between Mammoth and June Mountains. For a number of reasons, these plans were never realized and June Mountain has, in turn, suffered from an identity crisis that has both stifled its ability to achieve its full potential and required substantial financial subsidy from Mammoth on an annual basis. Cessation of operations will help the company dedicate its focus to a new future for June Mountain.
Mammoth will be working with its partner the U.S. Forest Service to reach the best possible result. In the weeks to come, Mammoth will be working to determine if, and to what extent, it can absorb June’s year-round staff, while Mammoth itself is still trying to gain back its own staff after having been forced to layoff a group of full-time employees this past year.
http://www.saminfo.c...le.php?tid=5867
#5
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Posted 14 September 2012 - 02:06 PM
I'm sure the two high speed quads at June could be cannibalized for parts on the Mammoth lifts.
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#7
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Posted 17 September 2012 - 06:56 PM
Last I read, the plan was to restructure June Mtn to attempt to make it profitable again. They made it sound like it would reopen soon, probably for 13-14. Has anyone heard how they are progressing? I was invited to a ski trip the winter before last but was unable to make it for a reason I have forgotten about. Now I kind of wish I tried to go there. Is June a worthwhile area to ski/ ride?
Skiing since 1977, snowboarding since 1989
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Posted 09 November 2012 - 10:46 AM
June Mountain to re-open in 2013-14; Gregory promises family-friendly resort, better niche marketing
November 6, 2012
BY GEORGE SHIRK - TIMES NEWS EDITOR
george@mammothtimes.com
After a one-year planned hiatus, June Mountain Ski Area will re-open for the 2013-14 winter season, CEO Rusty Gregory said Monday.
“We're going to open it up,” he said during an interview. “We submitted our operating plan to the Forest Service and now we’re waiting for approval, and part of that operating plan is letting them know that we intend to open it as normal for the 2013-14 season.”
It is in essence a re-launch of the ski area, which is owned by Mammoth Mountain. Gregory said Mammoth would take the year to more clearly hone June Mountain’s mission and to target its marketing base.
“Carl Williams [the general manager of June Mountain] is going to working closely with the community on working to define a more clearly-identified market niche for June,” Gregory said. “That will involve both the Mountain and the community.”
As of now, Gregory said June would be a destination for “young families.”
What that means in specific terms, Gregory said, is still up in the air.
“You’ll be hearing a lot more of that in the weeks and months to come.”
The news of the re-opening did not exactly achieve the magnitude of the news of its closure for the current 2012-13 season, which was made last spring in the heels of a near-disastrous, snow-starved season for both June and for Mammoth Mountain.
“We haven't made a big deal about it, not because it isn't big news,” Gregory said, “but because we've got a lot of work to do and make sure we have our plan down and approach the community in the right way.”
Gregory made his remarks about June Mountain n a wide-ranging interview that touched on a number of topics, mostly centered on Mammoth Mountain in the days leading up to its Opening Day, scheduled for Thursday, Nov. 8
http://mammothtimes....niche-marketing
November 6, 2012
BY GEORGE SHIRK - TIMES NEWS EDITOR
george@mammothtimes.com
After a one-year planned hiatus, June Mountain Ski Area will re-open for the 2013-14 winter season, CEO Rusty Gregory said Monday.
“We're going to open it up,” he said during an interview. “We submitted our operating plan to the Forest Service and now we’re waiting for approval, and part of that operating plan is letting them know that we intend to open it as normal for the 2013-14 season.”
It is in essence a re-launch of the ski area, which is owned by Mammoth Mountain. Gregory said Mammoth would take the year to more clearly hone June Mountain’s mission and to target its marketing base.
“Carl Williams [the general manager of June Mountain] is going to working closely with the community on working to define a more clearly-identified market niche for June,” Gregory said. “That will involve both the Mountain and the community.”
As of now, Gregory said June would be a destination for “young families.”
What that means in specific terms, Gregory said, is still up in the air.
“You’ll be hearing a lot more of that in the weeks and months to come.”
The news of the re-opening did not exactly achieve the magnitude of the news of its closure for the current 2012-13 season, which was made last spring in the heels of a near-disastrous, snow-starved season for both June and for Mammoth Mountain.
“We haven't made a big deal about it, not because it isn't big news,” Gregory said, “but because we've got a lot of work to do and make sure we have our plan down and approach the community in the right way.”
Gregory made his remarks about June Mountain n a wide-ranging interview that touched on a number of topics, mostly centered on Mammoth Mountain in the days leading up to its Opening Day, scheduled for Thursday, Nov. 8
http://mammothtimes....niche-marketing
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