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09-10 Websites and Marketing


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#21 WBSKI

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Posted 05 December 2009 - 09:43 PM

I am overall pretty impressed by the new websites coming out this year! Also great to see a bunch of ski areas posting up very high quality, pdf trail maps. (Breck, Vail, Heavenly, Cypress, Whistler...) These look great and are ideal for archival purposes at Skimap.org. I don't have a problem with them providing a lower res version for people with lower powered computers/connections, but do post the full res - I love it! So good job ski areas! Hopefully there is a trend away from entirely flash based websites which I think are a thing of the past - HTML5 is almost here web developers

#22 floridaskier

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Posted 19 November 2010 - 01:59 PM

New Alta website went up today

http://www.alta.com/
- Tyler
West Palm Beach, FL - elev. 9 feet

#23 COSkier

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Posted 29 December 2010 - 08:10 AM

I think the biggest failing among most of the websites is that they make it darn near impossible to determine what a day of skiing is going to cost. Most go out of their way to not show the single day window rate for a lift ticket. Sure, we all know that most people don't pay that, but if you are embarrassed by it, maybe you are asking too much. When I built the first website for Copper back in 1995 (right after the new logo came out), our goal was to provide as much information as possible. The marketing people were involved of course, but we still wanted to provide information to help people make a decision. I will admit, some of the discussions around Usenet with the marketing people were scary, but overall they got it.

I was especially proud because we were the third ski resort in the world with a website, but the first to do it in house. Sun Microsystems built the first Aspen site, and a local BC company built the first Whistler site.


I don't see any record of our very first version of the site (amazing how much things have changed), but here is the homepage from November of 1996 - http://web.archive.o...ski-copper.com/
Chester Bullock
Lakewood, CO
Copper Mtn employee (in IT) - 1994-1996

#24 boardski

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Posted 29 December 2010 - 07:13 PM

The Steamboat website is quite a bit better for 10-11. It is much quicker and easier to pull up a snow report and a report on which runs and lifts are open.
Skiing since 1977, snowboarding since 1989

#25 liftmech

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Posted 31 December 2010 - 06:37 AM

View PostCOSkier, on 29 December 2010 - 08:10 AM, said:

I think the biggest failing among most of the websites is that they make it darn near impossible to determine what a day of skiing is going to cost. Most go out of their way to not show the single day window rate for a lift ticket. Sure, we all know that most people don't pay that, but if you are embarrassed by it, maybe you are asking too much. When I built the first website for Copper back in 1995 (right after the new logo came out), our goal was to provide as much information as possible. The marketing people were involved of course, but we still wanted to provide information to help people make a decision. I will admit, some of the discussions around Usenet with the marketing people were scary, but overall they got it.

I was especially proud because we were the third ski resort in the world with a website, but the first to do it in house. Sun Microsystems built the first Aspen site, and a local BC company built the first Whistler site.


I don't see any record of our very first version of the site (amazing how much things have changed), but here is the homepage from November of 1996 - http://web.archive.o...ski-copper.com/


Have you seen our latest model? Seems like the primary goal is to get people to reserve rooms, though the latest condition report is fairly prominent.

Don't know if this counts as marketing, though it certainly helps draw people, but we lowered ticket prices this year....
Member, Department of Ancient Technology, Colorado chapter.





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