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Solvista Changes Their Name


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#1 SkiBachelor

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Posted 03 March 2004 - 03:43 PM

Quote

SAM:

SAM Magazine--Fraser, Colo., Mar. 3, 2004--Marise Cipriani is repositioning her SolVista ski area again, changing the name to The Granby Ranch and marketing the ski area and its related real estate as an affordable mountain resort community. Cipriani purchased the SilverCreek ski area in 1995, and renamed it SolVista in 2000.

The Granby Ranch community will expand with the addition of 272 cabins, homes and condos with prices starting around $300,000, according to the Denver Post. The development plan is a small part of a larger community Cipriani has envisioned over the years. The ski area and a new 18-hole golf course will anchor the enclave.

Gerry Engle, who developed Cordillera (best known as the scene of the alleged rape in the Kobe Bryant case) west of Vail and Catamount Ranch outside Steamboat Springs, is a partner in the project. Cipriani and Engle plan to survey potential Granby Ranch homeowners to find out how they would envision an ideal mountain community and use this input to guide the development.

The name change coincides with a decision to move away from a destination resort model to an older concept in which the ski hill is a community-based enterprise serving the local community, much like Howelsen Hill in Steamboat, Engle told the Post.


Man, this is the second time within a decade that they have changed the resorts name. The reason why they changed it to SolVista the first time was because of a lot of lawsuits and now this is to sell real-estate.
- Cameron

#2 floridaskier

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Posted 03 March 2004 - 03:55 PM

The Granby Ranch? how could she possibly see that as better than SolVista, or SilverCreek?
- Tyler
West Palm Beach, FL - elev. 9 feet

#3 coskibum

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Posted 03 March 2004 - 05:37 PM

the ski area is pretty small and very intermediate

#4 Kicking Horse

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Posted 03 March 2004 - 09:44 PM

The Ski Area is Small, Great FOR FAMILYS. I spent 3 years skiing there. I know the mountain like the back of my head. :)
Jeff

#5 liftmech

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Posted 05 March 2004 - 10:09 AM

There is precedent for this name- anyone ever heard of Sierra Ski Ranch? Still, changing the name twice within five years doesn't strike me as particularly smart. Acquiring and maintaining market share depends in a large part on name recognition.
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#6 KZ

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Posted 05 March 2004 - 07:31 PM

Sierra Ski Ranch is Sierra at Tahoe. THey changed their name in the mid 90s and i think they are doing alright, but cameron told me they were losing a lot of money...
Zack

#7 Kicking Horse

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Posted 09 December 2004 - 11:46 PM

SolVista Basin @ Granby Ranch is what They will be called this season. I still call it Silver Creek......


Anyway i look forward to tearing up the mountain again this year. Expect lots of Pics / Video from Solvista this year. (i will be doing alot this winter with pics / video)
Jeff





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