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Whistler Renames High Alpine Ski Terrain, New Chairlift


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#1 Peter

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Posted 22 August 2006 - 12:25 PM

Whistler Renames High Alpine Ski Terrain, New Chairlift

Whistler (BC), Canada - B.C.'s Whistler Blackcomb ski and snowboard resort announced today that the new 1,000 acre lift-accessed area in the high alpine of Whistler Mountain will be crowned the Symphony Amphitheatre to reflect its spectacular natural amphitheatre-like terrain. A new name for the high speed detachable quad that will open on Whistler Mountain this November has also been announced. The previously announced Piccolo Express will be renamed Symphony Express to reflect the zone's new branding.

Piccolo Express was an appropriate name for the new lift as it was named for the mountain peak it was accessing, but it didn't inspire the story of this incredible area, says Stuart Rempel, Whistler Blackcomb's Senior Vice President of Marketing and Sales. After receiving community input in support of the magnificence of the area, we decided to revisit the branding process and determined that the Symphony Amphitheatre offered much more potential.

The zone's new name was inspired by the area's natural theater with its views, vast open bowls, deep snow and gladed finales. Drawing further inspiration from its symphonic similarities, the area also features new run names such as Rhapsody Bowl, Adagio, Founders Run, Staccato Glades, Glissando Glades, Encore Ridge, Flute Bowl, North Flute Bowl and Hidden Chute adding to the established runs in the region such as Burnt Stew Trail, Symphony Bowl, Sun Bowl, Harvey's, Robertson's, and Crescendo. Founders Run will be dedicated to the Whistler Blackcomb Foundation who will auction the run name annually to the highest bidder. Proceeds from the auction will benefit Whistler Blackcomb Foundation charities.

The Symphony Amphitheatre, Whistler Blackcomb's newest orchestral maneuver, brings to the fore one of Whistler Mountain's favorite in-bounds backcountry experiences. Long referred to by locals as being part of the Musical Bumps, Piccolo and Flute, along with Symphony Bowl are the encore to Whistler's Harmony Bowl, but until now have been reserved for those willing to hike for their turns. This winter, the addition of the Symphony Express, a detachable, high speed quad chair connecting the bottom of Flute Bowl to the peak of Piccolo, will provide access to over 1,000 acres of intermediate and advanced terrain.

Contributing to the beauty of the Symphony Amphitheatre is that it is surrounded on three sides by Garibaldi Provincial Park, one of British Columbia's great natural wonders of mountains, glaciers and turquoise colored lakes.

As skiers and snowboarders enter the top of Whistler's Burnt Stew Trail, they will be greeted by a welcome sign that signifies their arrival at the Amphitheatre's edge. The Amphitheatre's north-facing bowls are well known by locals as a cache for great powder snow, stable conditions and classic Whistler Blackcomb backcountry performances. An environmentally protected area, this pristine region still features hike-in opportunities to the peak of Flute, but eliminates the need to hike out of the zone.

Construction is well underway on the new Symphony Express and the lift towers are expected to be flown in by mid-September in time for the lift to open for the winter season this November.









I like Piccolo Express better

This post has been edited by Skier: 22 August 2006 - 12:27 PM

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#2 Aussierob

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Posted 23 August 2006 - 07:02 PM

Me too.

This post has been edited by Aussierob: 23 August 2006 - 07:03 PM

Rob
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#3 liftmech

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Posted 24 August 2006 - 11:19 AM

Gotta love 'branding'. Not being familiar with that part of the hill, I wonder how many of the runs were renamed to reflect the new marketing reality?
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#4 mikest2

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Posted 24 August 2006 - 04:34 PM

View PostSkier, on Aug 22 2006, 01:25 PM, said:

Whistler Renames High Alpine Ski Terrain, New Chairlift

Whistler (BC), Canada - B.C.'s Whistler Blackcomb ski and snowboard resort announced today that the new 1,000 acre lift-accessed area in the high alpine of Whistler Mountain will be crowned the Symphony Amphitheatre to reflect its spectacular natural amphitheatre-like terrain. A new name for the high speed detachable quad that will open on Whistler Mountain this November has also been announced. The previously announced Piccolo Express will be renamed Symphony Express to reflect the zone's new branding.

Piccolo Express was an appropriate name for the new lift as it was named for the mountain peak it was accessing, but it didn't inspire the story of this incredible area, says Stuart Rempel, Whistler Blackcomb's Senior Vice President of Marketing and Sales. After receiving community input in support of the magnificence of the area, we decided to revisit the branding process and determined that the Symphony Amphitheatre offered much more potential.

The zone's new name was inspired by the area's natural theater with its views, vast open bowls, deep snow and gladed finales. Drawing further inspiration from its symphonic similarities, the area also features new run names such as Rhapsody Bowl, Adagio, Founders Run, Staccato Glades, Glissando Glades, Encore Ridge, Flute Bowl, North Flute Bowl and Hidden Chute adding to the established runs in the region such as Burnt Stew Trail, Symphony Bowl, Sun Bowl, Harvey's, Robertson's, and Crescendo. Founders Run will be dedicated to the Whistler Blackcomb Foundation who will auction the run name annually to the highest bidder. Proceeds from the auction will benefit Whistler Blackcomb Foundation charities.

The Symphony Amphitheatre, Whistler Blackcomb's newest orchestral maneuver, brings to the fore one of Whistler Mountain's favorite in-bounds backcountry experiences. Long referred to by locals as being part of the Musical Bumps, Piccolo and Flute, along with Symphony Bowl are the encore to Whistler's Harmony Bowl, but until now have been reserved for those willing to hike for their turns. This winter, the addition of the Symphony Express, a detachable, high speed quad chair connecting the bottom of Flute Bowl to the peak of Piccolo, will provide access to over 1,000 acres of intermediate and advanced terrain.

Contributing to the beauty of the Symphony Amphitheatre is that it is surrounded on three sides by Garibaldi Provincial Park, one of British Columbia's great natural wonders of mountains, glaciers and turquoise colored lakes.

As skiers and snowboarders enter the top of Whistler's Burnt Stew Trail, they will be greeted by a welcome sign that signifies their arrival at the Amphitheatre's edge. The Amphitheatre's north-facing bowls are well known by locals as a cache for great powder snow, stable conditions and classic Whistler Blackcomb backcountry performances. An environmentally protected area, this pristine region still features hike-in opportunities to the peak of Flute, but eliminates the need to hike out of the zone.

Construction is well underway on the new Symphony Express and the lift towers are expected to be flown in by mid-September in time for the lift to open for the winter season this November.









I like Piccolo Express better

I agree, piccolo is a much better (original) name.
What corporate entity will buy Founders run ? I would not be surprised to see our marketing guys try to buy it.
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#5 Aussierob

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Posted 24 August 2006 - 07:42 PM

That would be hilarious. The "Big White " run at WB. Unfortunately most people wouldn't get the joke. :tongue:
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#6 WBSKI

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Posted 24 August 2006 - 08:18 PM

ya, big white sure advertises at whistler, i see ads in the Pique sometimes.

#7 Peter

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Posted 14 September 2006 - 04:17 PM

I got a mailer today from W-B and it says:New for 06-07: Piccolo Express. Must have been printed awhile ago.
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