Reasons bullwheel hub planetary's are used is that they offer an inherent stiffness to the bullwheel and the coupling system between the bullwheel and gearbox. Also with the multi stages of larger horsepower designs it’s a good place to add a space for the last stage.
If my memory serves me well I believe Riblet started using bullwheel hub planetary gearboxes in the early 70's. These were Caterpillar final drives often seen in loaders and large road graders just tipped 90 degrees for a ski lift application.
Service factors on any type of component are a big factor in cost – pretty much proportional – but as Outback implies the benefits of cost cutting of this one component don’t out-way the consequences of its failure – historical records show that this is the last component to fail on a ski lift not the first.
Acceleration/Deceleration torque loads are a major factor in gearbox design and what's interesting concerning this topic of gearbox failures is that is the speed of acceleration can be field adjusted or misadjusted.
Of course let's not forget metallurgy, casting and production manufacturing, all come with areas that humans can make little mistakes that have big consequences.
My guess is that the acceleration load parameters are being closely investigated.
Attachment shows a mechanic raising the "guts" of a planetary hub into position with all-thread. An alternate method is to raise the component with a jack and use the all-thread as a backup. The red arrow shows the planet hub or carrier, green arrow shows planet gear – sun gear can not be seen as it is inside planet carrier. Blue arrow shows supervisor wearing white fleece.
Color cross-section shows a similar planetary gear system – the planet carrier hub has been omitted for clarity.