Skilifts.org / SORT Forum

I was up at Stratton this past summer and managed to get a few pictures. It looks like the American Express lift is a new color (it's now silver, used to be black). I think that this has been the case for several seasons now.

Here is the picture:
 New Image.JPG (1.69MB)
Number of downloads: 228

Is that the only sponsored lift name in North America?

floridaskier, on 20 January 2011 - 07:15 PM, said:

Blue Mountain in Collingwood Ontario has the Coors "Silver Bullet Express",a high speed detachable six person chairlift. There are probably others.

There was also a Pontiac Grand Prix Express at Blue Mountain but I'm assuming that's no more.

Steamboat's Gondola is known as the "Silver Bullet Gondola," although I think the Silver Bullet was removed from the name so as to not have the lift related to a beer, however, many longtime skiers still call it "Silver Bullet."

DonaldMReif, on 22 January 2011 - 01:32 PM, said:

there is a plaque in the bottom station commemorating the construction completion that calls it the silver bullet, other than that there are no other indications of the old name

Here are some more pictures:

This one is also of the American Express lift, this time a side-shot:
 American Express.jpg (248.02K)
Number of downloads: 168


This picture is from several years ago. It was taken from one of the cabins on Stratton's gondola. Those moguls don't look to nice...
 Stratton Gondola.jpg (295.88K)
Number of downloads: 187

And another.....
 American Express 3.jpg (365.61K)
Number of downloads: 71

floridaskier, on 20 January 2011 - 07:15 PM, said:

Sponsored lift names are fairly common down here, some major resorts do it as much as they can, but a few resorts have held out against the wave of sponsorship.

Some lifts change names every few years when they get a new sponsor, such as the detachable quad at Perisher Blue resort which was originally "Perisher Express" but changed to "Freelander" and changed again to "Forester".

A couple of years ago, Mt Buller named their new six pack "Holden" (after a car company) which complimented their "Emirates" Quad (named after an airline).

I guess this marketing works for newbies to a resort, but old hands usually call the lift by it's old name. At Falls Creek resort, everyone still calls one of their detachable quads "Halleys" even though it has had two name changes since it was called that.
This post has been edited by Bogong: 29 January 2011 - 08:57 PM

Some more pics.

South American Quad (Poma):
 South American 2.jpg (302.2K)
Number of downloads: 94  South American.jpg (58.52K)
Number of downloads: 119


It looks like the repainted the terminal legs to match the mountain's main lift color scheme

Tamarack Triple (Borvig):
 Tamarack.jpg (378.97K)
Number of downloads: 106
This post has been edited by Nor'eastSkier: 30 January 2011 - 06:43 PM

A little off topic, but these are some pics from Mt. Snow, which now has a different lift color scheme:

Grand Summit Express Quad (Yan/Poma upgrades):
Bottom terminal:
 bottom.jpg (6.01K)
Number of downloads: 77

Looking up the line:
 line.jpg (1.85K)
Number of downloads: 89

Top terminal:
 top.jpg (5.53K)
Number of downloads: 94

Summit Local Triple (Yan):
 local.jpg (5.79K)
Number of downloads: 119
The bottom terminal was repainted black. The chairs and towers are still whitish-gray. I think the top terminal might have been repainted.

Nitro Express Quad (Poma):
 nitro.jpg (5.56K)
Number of downloads: 107

Just as an update, American Express has once again been repainted; it is now black with green supports again, which matches the main lift color scheme for the mountain.

It looks nice white in the fall with leaves.