Posted 22 February 2005 - 09:12 PM
Hi Dustin, I can actually answer your question for you since I know a lot about what's going on up there.
Around 1987, VonRoll (The popular European lift manufacturer) bought Jackass Ski Bowl hoping to create North America's newest destination resort. VonRoll partnered with the city of Kellogg to totally redesign the ski area and they both spent millions of dollars doing it.
However, instead of spending money on building a real base area or village, they only decided to install new lifts. I presume there was close to $37 million or more spent on capital improvements for the mountain in 1988. I presume the reason why Silver Mountain never built a village was because they figured it was a locals mountain and that people from Spokane, WA would be its main visitors.
After the silver and gold mines started to shut down in the area, the city of Kellogg no longer had the money to continue to invest in the ski area and VonRoll started to pay for stuff out of its own pocket. I don't think VonRoll really knew how to run a resort or promote one either and the mountain never really gained the popularity that it was expected to get. VonRoll kept opperating the resort until it was bought by Doppelmayr and it sold it to JELD-WEN.
JELD-WEN is the World's largest door and window manufacturer and it has been wanting to get into the ski resort business for a while. After its plans of building a new resort in Oregon, it grabed Silver Mountain when it came onto the market. JELD-WEN has had great success with its own resorts, like Eagle Crest and the Running Y. After creating those resorts, JELD-WEN started World Mark and a time share resort company like RCI. It later sold World Mark for over $1 billion but still retains some ownership of it I believe.
Anyway, JELD-WEN is planning on making Silver Mountain as popular as its other resorts and failure isn't an option. It has the money to make Silver Mountain what it was intended and so far things are looking good. It has plans of installing new lifts and an entirely new base village on the other side of Kellogg. So far JELD-WEN has brought in a company to manage and operate the resort, but there are still more things that need to be done to make Silver Mountain successful.
Silver Mountain's location is great since it's right of I-90, but like I mentioned above, there wasn't enough money spent on lodging and promotion. But from everyone who has skied the mountain said it's awesome. When I was there this winter, only part of the mountain was open and the terrain that was open wasn't that good.
- Cameron